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ANDREA ORDANINI

ANDREA ORDANINI
Full Professor
Department of Marketing

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Courses a.y. 2018/2019

10784 PRODUCT & SERVICE MANAGEMENT
11720 MARKETING SCIENCE
20460 INTERNET, PUBLISHING AND MUSIC
20520 MARKETING, CUSTOMER VALUE AND CORPORATE PERFORMANCES
40181 MARKETING THEORY

Courses previous a.y.


Biographical note

Born on September 2nd, 1969

Full Professor, Marketing Department

 

 


Academic CV

Degree in Business Administration, Università Bocconi. Visting Researcher, London School of Economics and Political Sciences, UK (1997). PhD in Business Administration and Management. University of Pavia, ITA (1999). Summer Courses, MSc Social Science Data Analysis, University of Essex, UK (2003 and 2005). Visting Professor, University of California at Irvine, US (2003 and 2006). Associate Professor of Marketing, Bocconi University (2004-2011). Full Professor of Marketing, Bocconi University (2012-). Head of Department.


Research areas

Service marketing. Consumption of cultural goods (e.g., music). Product and service innovation. 


Selected publications

Among the most recent publications:

Colm L., Ordanini, A. , Parasuraman A. (2017). When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). “Journal of Service Research”, forthcoming.

Valsesia F., Nunes, J.C., Ordanini, A. (2016). What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (but Not Liking). “Journal of Consumer Research”, 42(6), 897-914.

Ordanini, A., Nunes, J.C. (2016). From Fewer Blockbusters by More Superstars to More Blockbusters by Fewer Superstars: How Technological Innovation Has Impacted Convergence on the Music Chart. “International Journal of Research in Marketing”, 33(2), 297-313.

Nunes, J.C., Ordanini, A., Valsesia F. (2015). The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. “Journal of Consumer Psychology”, 25(2), 187-199

Ordanini, A., Parasuraman, A., Rubera G. (2014). When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, 17(2), 134-149

Heijden, G.A.H. van der, Schepers, J.J.L., Nijssen, E.J. ,Ordanini, A. (2013). Don't fix it, make it better! : using frontline service employees to improve recovery performance. “Journal of the Academy of Marketing Science”, 41(5), 515-530.

Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2011). Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms. “Journal of Service Management”, 22(4), 443-470 

Ordanini A., Parasuraman A. (2011). Service Innovation Viewed through a Service-Dominant-Logic Lens: A Conceptual Framework and Empirical Analysis. “Journal of Service Research”, 14, 3-23 [premiato come Best Paper JSR 2011]