Courses a.y. 2015/2016
20490 CONSUMER NEUROSCIENCE
30295 PSYCHOLOGY OF MARKETING
40326 EXPERIMENTAL METHODS
BSc in Psychology, with Philosophy minor, Texas A&M University (USA), 1996
- President’s Endowed Scholarship, 1992-96
- Undergraduate Research Fellowship, 1995-1996
Magna cum laude, with Psychology Honors, 1996
MA in Psychology, Princeton University (USA), 1998
PhD in Psychology, Princeton University (USA), 2001
- Graduate Research Fellowship, National Science Foundation (US), 1997-2000
- Visiting Scholar, City University - London (England), 1999-2000
ACADEMIC APPOINTMENTS AND AWARDS
Assistant Professor, Department of Psychology, University of Georgia (US), 2001-2005
Faculty Fellow, Artificial Intelligence
Associate Professor, Department of Psychology, University of Warwick (UK), 2005-2012
- Warwick Award for Teaching Excellence, Commendation, 2008
- British Academy, Small Research Grant, Co-Investigator with Dr. Chris Stinton (Warwick Medical School), £5146, 2010-2011
- Economic and Social Research Council, Principal Investigator with Dr. Lara L. Jones (Wayne State University, USA), £99,994, 2011-2012
Visiting Professor, Department of Marketing, Bocconi University (Italy), 2009, 2010
Associate Professor, Department of Marketing, Bocconi University (Italy), 2012-
Faculty Fellow, Center for Research on Marketing and Services
Faculty Fellow, Center for Research on Innovation, Organization, and Strategy
Associate Editor, Cognitive Science, 2012-2015
- Cognitive Science Society, 2008-2013
- Association for Consumer Research (ACR 2016 - Berlin)
- Academcy of Marketing Science (AMS 2016 - Orlando)
Memory & Cognition, 2005-2009
Cognitive Science, 2010-2012
Cognition and Emotion, 2011-2014
Journal of Experimental Psychology: Learning, Memory, and Cognition, 2011-2014
External Examiner (research assessment): Department of Marketing, Faculty of Economics and Business Administration, Ghent University (Belgium), 2015
External Examiner (degree course): BSc in Psychology, City University (London), 2010-2011
- American Marketing Association
- Association for Consumer Research
- Association for Psychological Science
- Cognitive Science Society
- European Marketing Academy
- Society for Consumer Psychology
Language and cognition in consumer behavior and marketing.
- Basic research: categorization, emotion, language, similarity.
- Applied research: brand extension, brand names, hybrid products, product attributes and choice.
For a complete list of publications (with PDFs), please click on Personal Page above. Below is a list of representative publications only.
Streicher, M. C., & Estes, Z. (in press-a). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology.
Streicher, M. C., & Estes, Z. (in press-b). Shopping to and fro: Ideomotor compatibility of arm posture and product choice. Journal of Consumer Psychology.
Estes, Z., Verges, M., & Adelman, J. S. (2015). Words, objects, and locations: Perceptual matching explains spatial interference and facilitation. Journal of Memory and Language, 84, 167-189.
Streicher, M. C., & Estes, Z. (2015). Touch and go: Merely grasping a product facilitates brand perception and choice. Applied Cognitive Psychology, 29, 350-359.
Adelman, J. S., Sabatos-DeVito, M. G., Marquis, S. J., & Estes, Z. (2014). Individual differences in reading aloud: A mega-study, item effects, and some models. Cognitive Psychology, 68, 113-160.
Cirrincione, A., Estes, Z., & Carù, A. (2014). The effect of ambient scent on the experience of art: Not as good as it smells. Psychology & Marketing, 31, 615-627.
Kuperman, V., Estes, Z., Brysbaert, M., & Warriner, A. B. (2014). Emotion and language: Valence and arousal affect word recognition. Journal of Experimental Psychology: General, 143, 1065-1081.
Adelman, J. S., & Estes, Z. (2013). Emotion and memory: A recognition advantage for positive and negative words independent of arousal. Cognition, 129, 530-535.
Estes, Z., Gibbert, M., Guest, D., & Mazursky, D. (2012). A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, 86-101.
Estes, Z., Golonka, S., & Jones, L. L. (2011). Thematic thinking: The apprehension and consequences of thematic relations (pp. 249-294). In B. Ross (Ed.), Psychology of Learning and Motivation, Vol. 54. Burlington: Academic Press.
Estes, Z. & Jones, L. L. (2009). Integrative priming occurs rapidly and uncontrollably during lexical processing. Journal of Experimental Psychology: General, 138, 112-130.
Estes, Z. & Adelman, J. S. (2008). Automatic vigilance for negative words is categorical and general. Emotion, 8, 453-457.
Estes, Z., Verges, M., & Barsalou, L. W. (2008). Head up, foot down: Object words orient attention to the objects’ typical location. Psychological Science, 19, 93-97.