Courses a.y. 2024/2025
Biographical note
I am an Associate Professor in Public and Nonprofit Management at Bocconi University. Previously,
I have been Chair of the Division of Arts Management and Arts Entrepreneurship as well as visiting professor at Meadows School for the Arts and Cox School of Business at Southern Methodist University, SMU Dallas, Texas.
At Bocconi I am the Director of the MSc in Arts and Cultural Management and Economics (ACME) and Scientific Supervisor of the Arts, Sport, Entertainment and Culture Knowledge Platform within the SDA Bocconi School of Management Research Division.
I am Editor-in-Chief for the International Journal of Arts Management and Associate Editor - Europe for the Journal of Philanthropy and Marketing. My studies are rooted in the public administration / public policy field and I am particularly interested in topics related to arts administration and cultural policy such as cultural philanthropy and arts patronage, the role of arts and culture in local policies, cultural networks and D-E-I in arts organizations.
You can find updates on my research and activities in my Linkd'n page or Google scholar page
Check here my teaching approach: https://vimeo.com/81408471
Office hours (AA. 23/24, Second Semester):
Every Tuesday, noon-2:00pm (in Teams, book your slot at You@B)
Research interests
arts management, cultural policy, cultural philanthropy and fundraising, inclusion and diversity in the arts
Selected Publications
It takes four to Tango: designing E-D-I practices in cultural districts
INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, 2023
Exploring fundraising executives' careers in arts and culture: the role of tenure and career switching
JOURNAL OF PHILANTHROPY AND MARKETING, 2023
'Travelling from 1600 to 2020 in one week': resilience and leadership in school networks during the COVID-19 pandemic
A modern guide to networks, 2023
Exploring how accessible cultural practices impact on community development: the case of InclusivOpera at the Macerata Opera Festival in Italy
LOCAL DEVELOPMENT & SOCIETY, 2022
Strategic Fundraising in the Arts: The Mistake of Selling
Addis. M, Rurale, A., Managing the Cultural Business: Avoiding Mistakes, Finding Success, Taylor and Francis, 2020
The Impact of Digital Transformation on Fundraising in the Arts
Massi, M., Vecco, M. , Yi, L. Digital Transformation in the Cultural and Creative Industries, Routledge: London, 2020
The artification of luxury fashion brands: synergies, contaminations, and hybridizations
2020
Turning Crowds Into Patrons. Democratizing Fundraising In The Arts and Culture
The Arts and Culture” in Byrnes, W., A. Brkic (eds.) The Routledge Companion to Arts Management, Routledge, ch. 27, 2019
How God and King affect our musical tastes: shedding light on religiosity, political convictions and taste cultivation as drivers of eclectic vs. voracious music preferences
INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, 2018
Social innovation in arts and culture: place regeneration initiatives driven by arts and culture to achieve social cohesion
Social innovation [Open Access]: comparative perspectives, pp. 79-103, 2018
Foundations in Italy: what roles and challenges?
AMERICAN BEHAVIORAL SCIENTIST, Vol. 62, No 13, pp.1822-1832, 2018
The phantom of modern opera: how economics and politics affect opera houses’ programming strategies
INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, 18, No. 3, pp. 25-36, 2016
Web communication can help theatres attract and keep younger audiences
INTERNATIONAL JOURNAL OF CULTURAL POLICY, Vol. 18, No. 4, pp. 474-485, 2012
From pioneers to partners? Arts and cultural policies and the third sector in Italy
Third Sector Organisations facing turbulent environments, pp. 89-106, 2010
The Border Conflict Between the Present and the Past:Programming Classical Music and Opera
THE JOURNAL OF ARTS MANAGEMENT, LAW, AND SOCIETY, Vol. 38, No.1, pp. 71-88, 2008
Measuring audience addiction to the arts: the case of an Italian theatre
INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, Vol. 8, No. 3, pp. 43-53, 2006