ANDREA RURALE

I am Lecturer at the Department of Marketing at Università Bocconi and in SDA Bocconi, I direct the Intensive Program in Arts Market and Finance and the Monitor in Arts Market and FInance.
I directed for For 10 years the Master in Arts Management and Administration (MAMA) where at the moment i am still teaching Marketing for the Arts and Consumer Culture Theory.

I also teach Consumer Behaviour and CCT and Art Marketing and Communication in several programs. 

My research focus now on Arts Market, how art and luxury are interconnected and arts and cultural management. in non art related contexts, instead, i am focused in consumer behavior, experiential marketing, CRM and marketing communication.

My works have been published in Psychology and Marketing. i was Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). 

I am Regional President of FAI Lombardia (Fondo Ambiente Italiano) and was President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.

I have a degree from Università Bocconi and a PhD in Marketing from Universitat de València.