BERNARD COVA

Assistant Professor. ESCP Paris. Teaching and Research in Marketing (1986-1988).
Associate Professor, then Professor. EAP Paris . Teaching and Research in Marketing. Research Dean of the EAP (1988-1999). Research Director, IRE, Institut de Recherche de l'Entreprise, Groupe ESC Lyon (1990-1999). Prix Nepveu-Nivelle de l'Académie des Sciences Commerciales pour l'ouvrage Marketing d'Affaires (1999). Professor. ESCP-EAP Paris . Teaching and Research in Marketing (1999-2005), Accredited to supervise doctoral research.  

Il Marketing Tribale: Legame, comunità, autenticità come valori del Marketing Mediterraneo, 168 pages, Il Sole 24 Ore, Milan, 2003; Project Marketing: Beyond Competitive Bidding, en coll., 260 pages, John Wiley & Sons, Chichester, 2002; Alternatives Marketing: réponses marketing aux nouveaux consommateurs, en coll., 210 pages, Dunod, Paris, 2001; Marketing d’Affaires: stratégies et méthodes pour vendre des projets ou des solutions, en coll., 224 pages, Dunod, Paris, 1999 + 2ème édition revue et augmentée en 2003; Au-delà du marché: quand le lien importe plus que le bien, 176 pages, L'Harmattan, Paris, 1995; Le néo-marketing, en coll., 248 pages, ESF, Paris, 1992. "Portfolio of Supplier-Customers Relationships", en coll., in Woodside, A. G., ed., Advances in Business Marketing and Purchasing, Vol. 9., Stamford, Jai Press, 2000, pp. 419-442; "Exit, Voice, Loyalty and... Twist: Consumer Research in Search of the Subject", en coll., in Beckmann, S. & Elliott, R., Interpretive Consumer Research: Paradigms, Methodologies & Applications, Copenhagen Business School Press, 2000, pp. 25-45; From Marketing to Societing: When the Link is More Important than the Thing", in Brownlie, D., Saren, M., Wensley, R. & Whittington, R., eds., Rethinking Marketing: Towards Critical Marketing Accountings, London, Sage, 1999, pp. 64-83; "Organisational Buying Behaviour", en coll., in Blois, K., ed., The Oxford Textbook of Marketing, Oxford University Press, 1999, pp. 131-149; "Project Negotiations: An Episode in the Relationship", en coll., in Ghauri, P. & Usunier J.C., eds., International Business Negotiations, Oxford, Pergamon, 1995, pp. 253-271."Project Success: Lessons from the Andria Case", en coll., European Management Journal, Vol. 22, N°5, pp. 532-545, 2004; "Revisiting Consumption Experience: A More Humble but Complete View of the Concept", en coll., Marketing Theory, Vol. 3, N°2, pp. 259-278, 2003.