CRISTIAN CHIZZOLI

CRISTIAN CHIZZOLI
Lecturer
Department of Marketing
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Courses a.y. 2024/2025

10039 CONSUMER ANALYSIS AND MARKET SEGMENTATION
11727 MARKET STRATEGY & PLANNING
11913 MARKETING MANAGEMENT - ADVANCED
20175 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 1
20216 MARKETING MANAGEMENT - ADVANCED
20302 ADVERTISING MANAGEMENT
20828 BUSINESS AND MARKETING PLAN WORKSHOP
20959 BRAND BUILDING AND PERFORMANCE MEASUREMENT
30520 DIGITAL MARKETING
30705 MARKETING
Courses previous a.y.

Biographical note

I graduated cum laude in Business Administration and Management - major in Marketing - from Bocconi University in 1997. I obtained a PhD in Business Administration and Management from Bocconi University in 2003.

I currently teach graduate courses on Strategic Marketing, Marketing Management and Consumer Behavior.


Research interests

Strategic Marketing, Marketing Management, Consumer Behavior, Digital Marketing.


Selected Publications

Bruno Busacca; Giuseppe Bertoli; Cristian Chizzoli
Customer-based view
2019

Busacca, Bruno Giuseppe; Chizzoli, Cristian; Raccagni, Deborah Carolina
Customer Value Analysis. Problems and Applications
2014

Busacca, Bruno Giuseppe; Chizzoli, Cristian
Le decisioni del consumatore. Valore percepito e soddisfazione
2014

Busacca, Bruno Giuseppe; Chizzoli, Cristian
Customer Value Analysis - Esercizi svolti
2008

Chizzoli, Christian; Golfetto, Francesca
Il piano di marketing
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016

Padula, Giovanna; Chizzoli, Cristian
Conoscere i concorrenti per affrontarli
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016