JESSICA JUMEE KIM

JESSICA JUMEE KIM

Courses a.y. 2024/2025

Principles of Marketing, Marketing Analytics, Principles of E-Marketing and E-Commerce


Biographical note

I joined Bocconi University in 2022. I earned a Ph.D. in marketing from the University of California, San Diego. Prior degrees include a MCM in communication management and a BA in communication both from the University of Southern California.

I also have six years of marketing research agency experience consulting for clients including Toyota, Honda, Cox Automotive, the NBA, Pizza Hut, and many others.

My research interests are in marketing and policy, digital marketing, and e-commerce. My research has been funded by the National Collaborative on Gun Violence Research.


Research interests

Marketing and Policy, Digital Marketing, E-Commerce, Public Health


Working papers

The Impact of Loosening Firearm Usage Restrictions on Firearm Sales and Public Health