KARIN MARIA LAURA ZAGHI

Karin Zaghi is an Associate Professor of Practice in Channel and Retail at SDA Bocconi School of Management. She is also a Marketing lecturer at Bocconi University.

She collaborates with SDA Bocconi since 1994, she holds the position of responsible for Category Channel & Retail. Additionally, she coordinates four Executive Open Market programs: Trade Marketing, Category Management, Visual Merchandising, and Store Management. Karin teaches and engages in research, training, and consultancy activities in various sectors, including fashion, design, automotive, electronics, and grocery, collaborating with numerous companies.

Her research focuses on retailing, visual merchandising, sustainable category management, and trade marketing. She has been publishing articles for years in managerial and academic journals such as Micro&Macro Marketing, Largo Consumo, and Economia&Management, where there is her most recent article, "L’in-store brand equity al tempo delle crisi tra mito e realtà" (In-store brand equity in times of crisis between myth and reality), was published in 2023 (n.4: 107-113). Karin has authored several books, including "Visual Merchandising, In-store Brand Equity, BUP (Bocconi University Press), 2025; "In-store brand equity. Comunicare e valorizzare la marca nella distribuzione moderna", FrancoAngeli, 2024, "Visual Merchandising. L’esperienza multisensoriale nel punto vendita tra esposizione, comunicazione digitale e sostenibilità" (Visual Merchandising. Multisensory experience in the point of sale between display, digital communication, and sustainability), published by FrancoAngeli in 2023.

Karin Zaghi earned her degree from Bocconi University and works as a managerial consultant for large companies and public entities on topics related to the retail industry.