STEFANIA BORGHINI

I received my PhD from Bocconi University in 2001 and I joined its faculty as a tenured Researcher in 2003. Since 2011 I have been Associate Professor of Marketing and I have been the Director of the Master of Science in Marketing Management and currently the Director of the Bachelor in Economics and Management for Arts, Culture and Communication. I am a member of the Presidency Board of the Società Italiana di Marketing (SIM) and I sit in the editorial boards of several prestigious marketing journals. 
I teach marketing, consumer culture theory, and qualitative research methods at the graduate and Ph.D. level.

My research interests are related to symbolic consumption, consumers’ practices and sense of self. I study consumers’ behavior in the marketplace and their connections with brands and retail spaces in particular. My current projects are focusing on children, opera lovers and people with physical disabilities. In my studies, I adopt a consumer culture perspective and privilege ethnographic methods.

Borghini, Stefania; Sherry, John F.; Joy, Annamma
Attachment to and detachment from favorite stores: an affordance theory perspective
THE JOURNAL OF CONSUMER RESEARCH, 2021

Borghini Stefania
Big, thick, small… are data what really matters?
MERCATI E COMPETITIVITÀ, 2019

Stefania Borghini; Daniele Scarpi
Bying, renting and sharing: investigating new forms of acquisition
MERCATI E COMPETITIVITÀ, 2018

Zerbini, Fabrizio; Borghini, Stefania
Release capacity in the vendor selection process
JOURNAL OF BUSINESS RESEARCH, 2015

Visconti, Luca Massimiliano; Rowley, Sherry J.F.; Borghini, Stefania; L., Anderson
Street art, sweet art? Reclaiming the "Public" in public place
THE JOURNAL OF CONSUMER RESEARCH, 2010

Borghini, Stefania; Visconti, Luca Massimiliano; L. Anderson; J. F. Jr Sherry
Symbiotic postures of commercial advertising and street art: Rhetoric for creativity
JOURNAL OF ADVERTISING, 2010

Borghini, Stefania; Caru', Antonella; Cova, Bernard
Representing BtoB reality in case study research: Challenges and new opportunities
INDUSTRIAL MARKETING MANAGEMENT, 2010

Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Exploring visitor experiences at trade shows
THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2010

Borghini, Stefania; N. Diamond; R. V. Kozinets; M. A. Mcgrath; A. Jr Muniz; J. F. Jr Sherry
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
JOURNAL OF RETAILING, 2009

N. Diamond; J. F. Sherry Jr; A. Muniz Jr; M. A. Mcgrath; R. V. Kozinets; Borghini, Stefania
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
JOURNAL OF MARKETING, 2009

Borghini, Stefania; Golfetto, Francesca; Rinallo, Diego
Ongoing search among industrial buyers
JOURNAL OF BUSINESS RESEARCH, 2006

Borghini, Stefania
Organizational Creativity. Breaking order and equilibrium to innovate
Journal of Knowledge Management, 9, 4, 19-33, 2005