JESSICA JUMEE KIM

JESSICA JUMEE KIM

Courses a.y. 2024/2025

Principles of Marketing, Marketing Analytics, Principles of E-Marketing and E-Commerce


Biographical note

Jessica Jumee Kim is an Assistant Professor of Marketing at Bocconi University. She earned a Ph.D. in marketing from the University of California, San Diego. 


Research interests

Marketing and Policy, Digital Marketing, E-Commerce, Public Health


Selected Publications

Kim, Jessica Jumee; Wilbur, Kenneth C.
Proxies for legal firearm prevalence
QUANTITATIVE MARKETING AND ECONOMICS, 2022