
Courses a.y. 2024/2025
Principles of Marketing, Marketing Analytics, Principles of E-Marketing and E-Commerce
Biographical note
Jessica Jumee Kim is an Assistant Professor of Marketing at Bocconi University. She earned a Ph.D. in marketing from the University of California, San Diego.
Research interests
Marketing and Policy, Digital Marketing, E-Commerce, Public Health
Selected Publications
Kim, Jessica Jumee; Wilbur, Kenneth C.
Proxies for legal firearm prevalence
QUANTITATIVE MARKETING AND ECONOMICS, 2022
Proxies for legal firearm prevalence
QUANTITATIVE MARKETING AND ECONOMICS, 2022