MARTON VARGA

MARTON VARGA

Courses a.y. 2024/2025

Biographical note

I am an Assistant Professor of Marketing with special interest in quantitative and empirical analyses. Before obtaining my PhD at INSEAD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon


Research interests

My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, how COVID-19 affected the automobile market, and whether vehicle recalls affect used car prices.


Working papers

Varga, Marton; Albuquerque, P.
Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions
MSI 2019

Selected Publications

Elek, Peter; Varadi, Balazs; Varga, Marton
Effects of geographical accessibility on the use of outpatient care services: quasi-experimental evidence from panel count data
HEALTH ECONOMICS, 2015

Varga, Marton
The effect of education, family size, unemployment and childcare availability on birth stopping and timing
PORTUGUESE ECONOMIC JOURNAL, 2014